automatic drive

Automatic Drive was the trade name for Studebaker Corporation’s first automatic transmission, designed in conjunction with Borg-Warner's Detroit Gear division. Studebaker was one of two independent American auto manufactures to invest in the development and tooling for automatic transmissions, the other being Packard and its Ultramatic product.

Automatic Drive, which combined a three-speed planetary gearset and a lock-up torque converter, debuted in early 1950 as a $201 option on all Studebaker models. Ford, which was without an automatic transmission in 1950, approached Studebaker about buying Automatic Drive units, however Studebaker's management refused and therefore lost out on what could have been significant "plus" business.

By 1955, Studebaker was forced to abandon Automatic Drive because of high production costs. Studebaker replaced Automatic Drive with a less expensive Borg-Warner unit built by the Warner Gear Division, ironically based on Ford's Ford-o-Matic, that Studebaker called Flight-O-Matic. Borg-Warner continued to build Studebaker's Automatic Drive and market the unit overseas. It was used by such British firms as Jaguar, Daimler, Humber and Ford Zephyr/Zodiac.

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