A measure of an investment’s profitability.
Total net earnings are divided by the number of years the investment was held, then by the investment’s initial
acquisition cost , to derive the annual income rate. A drawback is that it does not consider the timing of earnings.
Example: An investment’s initial cost was $100. It paid a $2 annual dividend and was sold after five years for $150. The total return is $60 ($10 in dividends plus $50 in gain). The $60 earned over five years represents $12 per year, which is a 12%
average rate of return.