B2W

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B2W Companhia Global do Varejo

Type	Sociedade Anônima
Traded as	BM&F Bovespa: BTOW3
Industry	Online retailer
Founded	2006
Headquarters	Rio de Janeiro, Brazil
Key people	Anna Christina Ramos Saicali, (Chairwoman & CEO)
Revenue	US$ 2.2 billion (2011) ^[1]
Net income	- US$ 47.7 million (2011) ^[2]
Employees	2.376
Parent	Lojas Americanas
Website	www.b2winc.com.br

B2W is the largest online retail business in Latin America, as a result of the merger between Americanas.com and Submarino.com. The Lojas Americanas have the controlling shareholder, with 53.25% of the new company, responsible for 46.75% Submarino.com. The new company emerges with about 50% of the sector of online sales in the country, and there is a prospect of expansion by various distribution channels, aiming to compete with larger companies in the traditional retail.

In Brazil the B2W has many competitors, being Nova Pontocom its biggest competitor.

B2W operates through the websites Submarino.com, Americanas.com, Shoptime and Ingresso.com. The company has operation in Brazil, Argentina and Mexico and have projects to India, Uruguai, China, Chile and USA.

References

^ [1] B2W's revenue was of BRL4.0/USD2.3 Billion in 2010 ended fiscal year
^ [2] The net income of B2W downs 45.8% in 2010 for BRL33.6/20.1 Million in 2010

External links

Companies portal

Ibovespa companies of Brazil

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