A member of a baby-boom generation.
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baby boomer ba·by-boom·er (bā'bē-bū'mər) |
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People born between (and including) 1946 and 1964. After American soldiers returned home from World War II in1946, the United States experienced an explosion of births (hence the name baby boom) that continued for the next 18 years, when the birth rate began to drop. In 1964, baby boomers represented 40% of the population, which means that more than one third of the population was under 19 years of age. In the 1990s, approximately 76 million people in the United States were born in the baby boom years, representing approximately 29% of the country's population. Since baby boomers make up such a sizable portion of the consuming public, their spending habits and lifestyles have a powerful influence on the economy.
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Individuals who were born during the years immediately following World War II. This group of people represents a sizable portion of the consuming public, and their spending habits and lifestyle have a powerful influence on the economy. They represent a Target Audience for many advertisers.
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Baby Boom Generation is a term which portrays a generation born during the middle part of the 20th Century. The birth years of the Baby Boom Generation are the subject of controversy. Historically, everyone born during the post-World War II demographic boom in births was called part of the Baby Boom Generation. However, as numerous experts have pointed out, generations have traditionally been based on the shared formative experiences of its members; this was the only time a generation had been named by the fertility rates of its members’ parents.[1][2] This article deals with the Baby Boom Generation from a cultural perspective, while a separate article deals with the "Post-World War II baby boom".
In the United States, the Baby Boom Generation is stereotypically associated with cultural touchstones like the Howdy Doody, Star Trek and Mission Impossible TV shows, Woodstock, and the Anti-Vietnam War Movement. In general, baby boomers are associated with a rejection or redefinition of traditional values; however, many commentators have disputed the extent of that rejection, noting the widespread continuity of values with older and younger generations. In Europe and North America boomers are widely associated with privilege, as many grew up in a time of affluence.[3] As a group, they were the healthiest, and wealthiest generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time.[4]
One of the unique features of Boomers was that they tended to think of themselves as a special generation, very different from those that had come before them. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the change they were bringing about.[5] This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon.
The baby boom has been described variously as a "shockwave"[3] and as "the pig in the python."[4] By the sheer force of its numbers, the boomers were a demographic bulge which remodeled society as they passed through it.
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This cohort shares characteristics like higher rates of participation in higher education than previous generations and an assumption of lifelong prosperity and entitlement developed during their childhood in the 1950s.
The age wave theory suggests that an economic slowdown would occur due to the start of Baby Boomer retirement during 2007-2009.[6]
Boomers grew up at a time of dramatic social change. In the United States, that social change marked the generation with a strong cultural cleavage, between the proponents of social change and the more conservative. Some analysts believe this cleavage has played out politically since the time of the Vietnam War, to some extent defining the political landscape and division in the country.[7][8]
In 1993, Time magazine reported on the religious affiliations of baby boomers. Citing Wade Clark Roof, a sociologist at the University of California at Santa Barbara, the articles stated that about 42% of baby boomers were dropouts from formal religion, a third had never strayed from church, and one-fourth of boomers were returning to religious practice. The boomers returning to religion were "usually less tied to tradition and less dependable as church members than the loyalists. They are also more liberal, which deepens rifts over issues like abortion and homosexuality."[9]
It is jokingly said that, whatever year they were born, boomers were coming of age at the same time across the world; so that Britain was undergoing Beatlemania while people in the United States were driving over to Woodstock, organizing against the Vietnam War, or fighting and dying in the same war; boomers in Italy were dressing in mod clothes and "buying the world a Coke"; boomers in India were seeking new philosophical discoveries; American boomers in Canada had just found a new home and escaped the draft; Canadian Boomers were organizing support for Pierre Trudeau. It is precisely because of these experiences that many believe those born in the second half of the birth boom belong to another generation, as events that defined their coming of age have little in common with leading or core boomers.
The boomers found that their music, most notably rock and roll, was another expression of their generational identity. Transistor radios were personal devices that allowed teenagers to listen to The Beatles and The Motown Sound.
In the 1985 study of US generational cohorts by Schuman and Scott, a broad sample of adults was asked, "What world events over the past 50 years were especially important to them?"[10] For the Baby Boom Generation (this particular study used the years 1946-1955 for this Boomer cohort, although the exact birth years are currently controversial[citation needed]), the results were:
As of 1998, it was reported that as a generation boomers had tended to avoid discussions and planning for their demise and avoided much long term planning.[11] However, beginning at least as early as that year, there has been a growing dialogue on how to manage aging and end of life issues as the generation ages.[12] In particular, a number of commentators have argued that Baby Boomers are in a state of denial regarding their own aging and death and are leaving an undue economic burden on their children for their retirement and care.[13][14][15] Research on memory loss has indicated that the Baby Boom generation has been confronted with increasing loss of memory due to the agitated life they lead, which requires that attention is put on many different things at a time. Since older generations were not faced with this rapid life style, and newer generations have lived with this society all their lives, it is said that the Baby Boom generation was the most damaged one in terms of memory loss due to age. [16]
An indication of the importance put on the impact of the Boomer Generation was the selection by Time magazine of the Baby Boom Generation as its 1966 "Man of the Year." As Claire Raines points out in ‘Beyond Generation X’, “never before in history had youth been so idealized as they were at this moment.” When Generation X came along it had much to live up to and to some degree has always lived in the shadow of the Boomers, more often criticized (‘slackers’, ‘whiners’ and ‘the doom generation’) than not.[17]
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
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