| Type | Private |
|---|---|
| Founded | 1991 (Phat Farm); 1998 |
| Headquarters | East Brunswick, New Jersey, United States of America |
| Key people | Kimora Lee Simmons, creative director |
| Industry | Fashion |
| Products | Clothing, footwear, cell phones, handbags, jewelry, jeans, purses, hair accessories and many other products |
| Revenue | ▲ $980 million |
| Website | Official site |
Baby Phat is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons. Baby Phat uses a sleek cat as the brand logo, the brand actually started with a simple T Shirt that have the logo on and expanded to become the fanciest line in hip hop clothing.[1]
There is also a division of Baby Phat called Baby Phat Scrubs. The line sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the Baby Phat cat logo.
External links
- Baby Phat Official Website
- PETA's Kimora Lee Simmons press release
- Kimora Lee Simmons PETA photo ad
- Baby Phat Scrubs
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