Back on My B.S.

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  • Artist: Busta Rhymes
  • Rating: StarStarStar
  • Release Date: May 19, 2009
  • Type: Contains explicit content
  • Genre: Rap

Review

Following up his troubled 2006 release The Big Bang, Back on My B.S. -- or B.O.M.B.S. -- is guided by the "return to form" template, sometimes to a fault. "Give Em What They Askin For" is an exercise in yelling, kicking, and screaming "I'm back" as loud as you can, and while fans will likely cheer, Busta and producer Ron Brownz are just preaching to the converted and should have left this hookless monster on a mixtape. A handful of similar tracks suffer from this same problem of ambition over inspiration, but for every miss, there's a hit, and you don't have to look any further than the other Busta and Brownz team-up, "Arab Money," which acts as an Arabic-sampling alternative to its equally infectious older brother, "Mundian to Bach Ke." The Jelly Roll production "Sugar" is the wild sound of Kraftwerk with an Isley Brother in their ranks, while Pharrell gives "Kill Dem" a Neptunes-styled version of dancehall, allowing Busta to turn on the patois and let his Jamaican heritage take control. Odd that a comeback album would put unsurprising Akon and John Legend collaborations in the fourth quarter, but even odder is the successful closing bit of Euro-disco called "World Go Round" which falls somewhere between a Flo Rida single and a new wave club classic. That's more highlights than last time out, and even if B.O.M.B.S. fails to put Busta back on top, it is certainly a step in the right direction. ~ David Jeffries, Rovi

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Back on My B.S.
Studio album by Busta Rhymes
Released May 19, 2009 (2009-05-19)
Recorded 2007–2009
Genre Hip hop, East Coast hip hop, Hardcore hip hop
Length 53:59
Label Flipmode/Universal Motown[1]
Producer Busta Rhymes (exec.)
Cool & Dre, Focus..., The Neptunes, Ty Fyffe, King Karnov, DJ Scratch, Ron Browz, Mr. Porter, Jelly Roll, Danja, Dready Beats, Needlz
Busta Rhymes chronology
The Big Bang
(2006)
Back on My B.S.
(2009)
E.L.E. (Extinction Level Event) 2: End of the World
(2012)
Singles from Back on My B.S.
  1. "Arab Money"
    Released: November 11, 2008
  2. "Hustler's Anthem '09"
    Released: February 10, 2009
  3. "Respect My Conglomerate"
    Released: April 4, 2009
  4. "World Go Round"
    Released: July 7, 2009[2]

Back on My B.S. is the eighth studio album by rapper Busta Rhymes. It was released on May 19, 2009.[3][4]

Contents

Background

The album was originally going to be called Before Hell Freezes Over, but went through several name changes (including Back on My Bullshit, and B.O.M.B.) before being finalized as Back on My B.S.. The release date has changed many times, mostly due to Busta Rhymes' release from Aftermath Entertainment and Interscope Records. The album was originally supposed to come out as early as December 4, 2007 but went through many projected release dates before an official release date of May 19, 2009.

Guests

During an interview with MTV News Busta Rhymes mentioned that he will be working with longtime collaborators as well as some people he's never had the chance to work with before. He said:

You're gonna get your traditional Busta Rhymes and Pharrell collabo. My man Focus from the Aftermath crew; Dr. Dre; the late, great J Dilla got work on the album. It's gonna be great — look forward to the new bang-out.[5]

During an interview with FLOW 93.5 in Toronto, Kardinal Offishall stated that he would appear on a track which would also feature Akon.[6] Kardinal Offishall did not appear on the album, but Akon did.

At a private listening session in Manhattan, Busta announced that guest appearances would include Mary J. Blige, Jamie Foxx, Common, Nicole Scherzinger, Akon, T.I., Lil Wayne, Ludacris, The Game, Linkin Park, T-Pain, and Swizz Beatz.

The first single was originally going to be "Watch Ya Mouth" featuring Swizz Beatz, but then it was changed and will not appear on the album and was dubbed as a street single. "Don't Touch Me (Throw da Water on 'em)" then became the first single, but was changed and simply became a promo single.[7] Although not confirmed to be on the final release of the album, Rhymes teamed up with Travis Barker for one of the latter's underground hit "rock remixes", with the homemade YouTube video having more views than the official single video.

Linkin Park also collaborated on the second promo single "We Made It". The video was shot April 15, 2008. The video for "We Made It" premiered on BET and Yahoo! Music on April 29, 2008.[8]

Pharrell did 3 tracks with Busta Rhymes for his new album, one including "G-Stro" [9] "G-Stro" will not appear on the album, but will appear on the Fast & Furious soundtrack. Only one made the final cut.

Busta Rhymes premiered the video for "I Got Bass" on November 24 and has cameos from DJ Scratch, Bangladesh, Fabolous, Alfamega, Swizz Beatz and the Flipmode Squad.

Hip Hop producer/singer Ron Browz collaborated on the song "Arab Money". The music video debuted on BET's 106 & Park on December 2. It features cameos from Rick Ross, Spliff Star, DJ Drama, Jim Jones, Juelz Santana, DJ Khaled, Akon, Sean Paul, Soulja Boy Tell 'Em, Kardinal Offishall, Ace Hood, Shawty Lo, Paul Wall among many others. The first part of the official remix of "Arab Money" was leaked on November 27. It features Diddy, Ron Browz, Swizz Beatz, T-Pain, Akon and Lil Wayne. The second part was leaked on December 13 and features Ron Browz, Rick Ross, Reek Da Villian, Spliff Star, N.O.R.E. and Red Cafe. The third part was leaked on December 20 features Ron Browz, Juelz Santana, Jim Jones and Jadakiss. All three are the official remix of "Arab Money."

A video for "Respect My Conglomerate" has been shot and the song has been released as a promo CD single. The song is also rumored to be the official third single. However, the video version features Lil Wayne in place of Young Jeezy.[10] The track is featured as an iTunes bonus track on Jadakiss' The Last Kiss.

Upon release, both "We Made It" with Linkin Park and "Don't Touch Me (Throw da Water on 'em)" were not included on the final version of the album.

Due to its graphic nature, the track "Kill Dem", which features Pharrell and Tosh, is not speculated to be a single. However, the song has received airplay on New York radio stations.

The fourth single is "World Go Round", featuring Estelle. The video of the song has been shot and released.

The album is notable for being the Busta Rhymes' first solo album in 11 years not to feature production from J Dilla.

Reception

Professional ratings
Review scores
Source Rating
Allmusic 3/5 stars[11]
The Boston Globe mixed[12]
Entertainment Weekly C+[13]
IGN (7.2/10)[14]
Los Angeles Times 2.5/4 stars[15]
Mojo 4/5 stars[16]
RapReviews (7.5/10)[17]
Slant 2/5 stars[18]
Vibe mixed[19]
XXL 4/5 stars[20]

Critical response to the album was overall mixed. According to Metacritic, the album scored a 60 out of 100, indicating "mixed or average reviews".[21] Entertainment Weekly wrote an unfavorable review, saying,"All things considered, Busta should probably try including a little less B.S. the next time he comes back."[22] Slant Magazine also wrote a negative review, stating that, "More often than not, Busta is content to recycle well-worn material, hoping that enough polish and guest-star participation will wick away the album's dusty content. They don't, leaving B.S. as nothing more than filler".[23] The album was named the most "disappointing album" of 2009 by Hip-Hop news website HipHopDX.[24] However XXL, a hip-hop magazine, gave the album a high rating of XL, stating that, "Bussa-Bus stays true to form, meshing the same witty concepts and dope production he has been known for his entire career".[25]

Sales

The album debuted at #5 on the Billboard 200, selling 56,000 copies. The album has sold over 423,000 as of January 2010. It is Busta's only album not to go at least Gold

Track listing

The track listing was confirmed by two major retail sites.[26][27]

No. Title Producer(s) Length
1. "Wheel of Fortune"   DJ Scratch 3:24
2. "Give Em What They Askin For"   Ron Browz 3:24
3. "Respect My Conglomerate" (featuring Young Jeezy/Lil Wayne & Jadakiss) Focus... 3:34
4. "Shoot For the Moon"   Danja 3:20
5. "Hustler's Anthem '09" (featuring T-Pain) Ty Fyffe 4:29
6. "Kill Dem" (featuring Pharrell & Tosh[disambiguation needed ]) The Neptunes 3:48
7. "Arab Money" (featuring Ron Browz) Ron Browz 2:45
8. "I'm a Go and Get My..." (featuring Mike Epps) DJ Scratch 4:54
9. "We Want In" (featuring Ron Browz, Spliff Star & Show Money) King Karnov 3:11
10. "We Miss You" (featuring DeMarco & Jelly Roll) Needlz 5:02
11. "Sugar" (featuring Jelly Roll) Jelly Roll 4:05
12. "Don't Believe Em" (featuring Akon & T.I.) Cool & Dre 3:49
13. "Decision" (featuring Jamie Foxx, Mary J. Blige, John Legend & Common) Mr. Porter 4:28
14. "World Go Round" (featuring Estelle) Jelly Roll 3:51
Bonus DVD[28]
No. Title Length
1. "A Day in the Life of Busta Rhymes"    
2. "The Days of Our Rhymes"    
3. "News Flash"    
4. "Busted!"    
5. "The Many Styles of Busta Rhymes"    
6. "Ruffneck Soulja trailer"    
7. "Music video: Hustler's Anthem 09"    
8. "Music video: Arab Money Remix"    
9. "Music video: Arab Money live at the Knitting Factory"    

Ed Richardson - A&R Manager for Universal-Motown

Release history

Region Date
United Kingdom May 18, 2009
United States May 19, 2009

References

  1. ^ Exclusive: Busta Rhymes Signs with Universal Motown. Rap-up.com. Accessed September 17, 2008.
  2. ^ "World go round : Busta Rhymes en CD single : tous les disques à la Fnac". Musique.fnac.com. 2009-06-17. http://musique.fnac.com/a2643308/Busta-Rhymes-World-go-round-CD-single?Mn=-1&Ra=-28&To=0&Nu=3&Fr=0. Retrieved 2012-01-15. 
  3. ^ "Busta Rhymes’ ‘B.O.M.B.’ Keeps Ticking". Rap-Up.com. 2009-03-04. http://www.rap-up.com/2009/03/04/busta-rhymes-bomb-keeps-ticking/. Retrieved 2012-01-15. 
  4. ^ "Back On My B.S.: Busta Rhymes: Music". Amazon.com. http://www.amazon.com/Back-My-B-S-Busta-Rhymes/dp/B001H9N884/. Retrieved 2012-01-15. 
  5. ^ Shaheem Reid (November 29, 2006). Busta Rhymes Already Revving Up Next LP; Dre, Pharrell On Board. MTV. Accessed August 25, 2007.
  6. ^ Akon, Kardinal Offishall to appear on new Busta Rhymes album. YouTube. Accessed August 2007.
  7. ^ http://www.sohh.com/articles/article.php/14591
  8. ^ Premieres on Yahoo! Music
  9. ^ "Video: Pharell Does His Busta Rhymes Impersonation! Plus Talks To Dj Premiere About Classics". Worldstarhiphop.com. 2008-09-04. http://www.worldstarhiphop.com/videos/video.php?v=wshhPfFv5SB23GLDF0CO. Retrieved 2012-01-15. 
  10. ^ Video: Busta Rhymes ft. Jadakiss & Lil Wayne - Respect My Conglomerate (Behind the Scenes). Nah Right. Accessed March 30, 2009.
  11. ^ Allmusic review
  12. ^ The Boston Globe review
  13. ^ Entertainment Weekly review
  14. ^ IGN review
  15. ^ Los Angeles Times review
  16. ^ Mojo review
  17. ^ RapReviews review
  18. ^ Slant review
  19. ^ Vibe review
  20. ^ XXL review
  21. ^ "Back On My B.S. Reviews, Ratings, Credits, and More at Metacritic". Metacritic.com. http://www.metacritic.com/music/artists/bustarhymes/backonmybs. Retrieved 2012-01-15. 
  22. ^ Reviewed by Simon Vozick-Levinson (2009-05-13). "Back on My B.S. Review | Music Reviews and News". EW.com. http://www.ew.com/ew/article/0,,20278654,00.html. Retrieved 2012-01-15. 
  23. ^ http://www.slantmagazine.com/music/music_review.asp?ID=1754
  24. ^ "2009 HipHopDX Awards | Discussing Lil' Wayne, Drake & Many More Hip Hop Artists". HipHop DX. 2009-12-22. http://www.hiphopdx.com/index/editorials/id.1465/title.2009-hiphopdx-awards. Retrieved 2012-01-15. 
  25. ^ "Busta Rhymes, The Jump Off". Xxlmag.Com. http://www.xxlmag.com/online/?p=43283. Retrieved 2012-01-15. 
  26. ^ Play.com
  27. ^ HMV.com
  28. ^ "flipmodefans.com". flipmodefans.com. http://www.flipmodefans.com/albums/bomb.htm. Retrieved 2012-01-15. 

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