Bacolod Chicken Inasal

Bacolod Chicken Inasal Restaurant

Type	Wholly owned subsidiary
Industry	Restaurants
Founded	Mandaluyong City, Philippines (1993)
Headquarters	Makati City, Philippines
Number of locations	20
Key people	Rose Tanalgo (founder) Bing Tanalgo (founder) JM Tanalgo (founder)
Products	Philippine cuisine Grill
Parent	Beaming Dreams Corporation
Website	bacolodchickeninasal.com

Bacolod Chicken Inasal is a Philippine restaurant business. It is among the chains in the country best known for serving inasal, a kind of roast chicken served on skewers that originated in the Visayas. It is also a sponsor for a number of television sitcoms on ABS-CBN.

History

A Bacolod Chicken Inasal branch at SM City Clark in Angeles City.

Three items that can be ordered as a set.

The chain was created in 1993 by the Tanalgo siblings; Rose, Bing and JM. It started as a small store in Mandaluyong where customers simply buy and go. A year later, renovations have been made and that patrons could dine at the place. Soon, its specialties gained some popularity in the National Capital Region. Five years later, a second branch was built in Makati. Since then, more took placed year by year.

On May 30, 2009, the first-ever Inasal Festival was held in Bacolod City. For their efforts in promoting inasal nationwide, BCI was commended by the city's mayor Evelio Leonardia who presented them a trophy.^[1]

Advertising

The mascot of the chain is a caricature boy named Toto. His name, according to the website, is a Visayan customary way in which men are sometimes called. On ads or banners, the character talks in a Visayan dialect (subtitled in Tagalog).

Portraits of local actress Judy Ann Santos, holding an inasal, are often seen on ads that promote the restaurant chain. She was selected to be an endorser of the business because they were inspired by a dish called Ysabella Chicken that appeared in a TV sitcom called Ysabella which stars Santos.^[2] Despite this, Rose Tanalgo said the recipe for their chicken is rather different from what was seen in the TV series.^[3]

Also, a cartoon version of Betty la fea is used.

References

1. ^ "Bacolod Chicken Inasal's award". Philstar.com. May 30, 2009. http://www.philstar.com/Article.aspx?articleId=472813. Retrieved 2009-12-18. 
2. ^ "Juday finds grilled chicken healthy". Malaya - The National Newspaper. January 24, 2008. http://www.malaya.com.ph/jan24/ente2.htm. Retrieved 2009-01-08. 
3. ^ "A new twist to inasal, the chicken with an attitude". Manila Bulletin Online. February 24, 2008. http://www.mb.com.ph/issues/2008/02/24/20080224117447.html. Retrieved 2008-01-08. ^{[dead link]}

External links

• Official website