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Bally International AG

 
Hoover's Profile: Bally International AG
Contact Information
Bally International AG
Via Industria 1
CH-6987 Caslano, Ticino, Switzerland
Tel. +41-91-612-91-11
Fax +41-91-612-91-12

Type: Private
On the web: http://www.bally.com

Bally International got the boot from Swiss conglomerate Oerlikon-Buhrle a decade ago, but the shoe designer still clings to its ballyhooed haute brand name. Bally focuses on selling its premium-priced shoes (50% of revenues). Other products include accessories (briefcases, handbags, neckwear, scarves) and apparel. Bally sells its products at about 200 company-owned stores worldwide. The firm has updated its image from fancy shoes to luxury goods and complete collections on par with Gucci and LVMH. Europe-based luxury goods holding firm LABELUX Group bought Bally from investment firm TPG Capital in 2008. LABELUX is owned by Joh. A. Benckiser.

Officers:
CFO and Chief Legal Officer: Fabio Fusco
VP Global Merchandising and Strategic Marketing: Alessandro Fabrini
Manager UK Public Relations: Leslie Whittaker

Competitors:
Gucci
Kenneth Cole
Prada

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