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bannerhead

 

Newspaper headline usually announcing something spectacular. A bannerhead is set in somewhat larger type that the rest of the text and is printed in boldface. In advertising copy, a bannerhead works as an attention-getting device.

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banner (in marketing)
Loveland Building and Coors Building

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

 

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