bannerhead
Barron's Marketing Dictionary:
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bannerhead
Newspaper headline usually announcing something spectacular. A bannerhead is set in somewhat larger type that the rest of the text and is printed in boldface. In advertising copy, a bannerhead works as an attention-getting device.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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