Bartle Bogle Hegarty
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Bartle Bogle Hegarty Limited
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60 Kingly St. London W1B 5DS, United Kingdom Tel. +44-20-7734-1677 Fax +44-20-7437-3666 |
Type: Private
On the web:
http://www.bbh.co.uk
British brand-builder Bartle Bogle Hegarty (BBH) is one of the leading advertising agencies in the UK, offering creative development and campaign management services. It focuses on brand development and strategic positioning for such clients as Levi Strauss & Co., British Airways, Perfetti Van Melle, and Heineken. It offers both regional and global capabilities through its offices in London, New York City, Singapore, São Paulo, Shanghai, and Mumbai, India. Founded in 1982 by John Bartle, Nigel Bogle, and John Hegarty, BBH is 49%-owned by French advertising conglomerate Publicis.
Officers:
Group Chairman: Sir Nigel Bogle
Group Chief Executive Officer: Simon Sherwood
Group COO: Gwyn Jones
Competitors:
Abbott Mead Vickers
DLKW Lowe
Euro RSCG
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Bartle Bogle Hegarty
For other uses, see John Hegarty.
Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood. In 1997, Leo Burnett Worldwide purchased a 49 percent share in BBH; that share is now held by the Publicis advertising group.
It has six offices worldwide - London, New York, Singapore, São Paulo, Shanghai and Mumbai. BBH employs more than 900 staff globally. The agency has worked for global brands including Audi, Vodafone, Levi Straus, British Airways, Johnnie Walker, Omo/Persil & Axe/Lynx. For all intents and purposes, BBH shut their Tokyo office in October 2008.
The company was responsible for commercials such as Levi's 'Laundrette', and Levi's 'Flatbeat' featuring Flat Eric, a small yellow puppet. They were also responsible for 'Vorsprung durch Technik' for Audi, 'The Axe (Lynx) Effect' for Unilever and 'Keep Walking' for Johnnie Walker.
BBH has been Agency of the Year twice at Cannes, and has won 32 IPA Effectiveness Awards since 1988. BBH London is currently Campaign magazine's UK Agency of the Year, an honour it also held in 1986, 1993, 2003, 2004 and 2005. BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat.
The Agency has won the Queen's Award for Export twice and founder Sir John Hegarty was given the first Lion of St Mark award in recognition of his contribution to creativity in 2010.
In 2006, BBH opened what it called the first virtual advertising office in Second Life.[1]
In 2009, as a result of the financial crisis staff voted for a 3.5% pay cut rather than redundancies.[2] However later in 2009 the agency made 10% of the workforce redundant.[3]
In 2009 BBH also opened a 'marketing skunkworks' division called BBH Labs.
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See also
- Cindy Gallop, U.S. chairman until 2005[4]
References
- ^ Carter, Meg (2006-09-29). "BBH launches virtual advertising agency". The Guardian. http://media.guardian.co.uk/site/story/0,,1883887,00.html?gusrc=ticker-103704. Retrieved 2007-01-06.
- ^ Bussey, Noel (2009-04-03). "BBH staff vote for pay cut over redundancies". Brand Republic. http://www.brandrepublic.com/News/896469/BBH-staff-vote-pay-cut-redundancies. Retrieved 2009-04-14.
- ^ Sweney, Mark (2009-08-20). "BBH to axe 10% of its UK staff". The Guardian. http://www.guardian.co.uk/media/2009/aug/20/ad-agency-bbh-staff-redundancies. Retrieved 2009-08-20.
- ^ http://adage.com/article/people-players/bartle-bogle-hegarty-s-cindy-gallop-resigns/46322/
Further reading
- Hegarty, John, "Hegarty on Advertising: Turning Intelligence Into Magic". Thames & Hudson; 13 June 2011 ISBN 978-0-500-51556-3.
- Katz, Celeste, "Public Advocate Bill de Blasio To BBH Global: Keep Your "Homeless Hotspot" Stunt Out Of NYC", The New York Daily News, March 13, 2012
- Wortham, Jenna, "Use of Homeless as Internet Hot Spots Backfires on Marketer", The New York Times, March 12, 2012
External links
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