basis weight

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Pound weight of a ream (usually 500 sheets) of paper cut to a standard size and varying according to the grade of paper; also called basic weight. For example, the basis weight of a ream of one type of 250 _ 380 book paper is 80 pounds. The basis weight of bond paper would be based on the weight of five hundred 170 _ 220 sheets.

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ream (in marketing)
bulk (graphic arts)
pound (in marketing)
bond paper (in marketing)
substance (in marketing)