Bassett's

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George Bassett & Co. simply known as Bassett's was a former British confectionery company and is now used as a brand of Cadbury, owned by Kraft Foods. George Bassett founded the company in Sheffield in 1842, perhaps the company's best known sweets, the Liquorice Allsorts were created by accident in 1899 and in 1926 the mascot of Bassett's, Bertie Bassett was created and still continues to represent the modern brand today.

Liquorice allsorts

In 1989, the company was acquired by the then united Cadbury-Schweppes, brands that use the Bassett's name today include:

• Liquorice allsorts
  • Fruit Allsorts
  • Desert Allsorts
  • Sports Mixture
• Jelly Babies
  • Milky Babies
  • Fruity Babies
  • Party Babies
• Sherbet lemons
• Fruit Bonbons
  • Lemon Bonbons
• Pear Drops
• Dolly mixture
• Sweetshop Favourites
• Assorted Toffees
• Murray Mints
• Mint Creams
• Mint Favourites
• Imperials
  • Imperials Spearmint
• Everton Mints
• Animal Mix
• Snakes
• Sour Squirms