| Battery Records | |
|---|---|
| Parent company | Jive Records |
| Founded | 1994 |
| Status | Defunct |
| Distributor(s) | BMG |
| Genre | Dance, hip hop |
| Country of origin | United States |
| Location | New York City |
Battery Records was a dance sublabel of Jive Records active for a short time in the mid-nineties unrelated to the current hip hop label also part of the Jive/Zomba family. The label was mostly known for releasing music by the Swedish Eurodance group Rednex in North America, namely its novelty hit "Cotton Eye Joe."
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Battery was formed when Zomba's Dutch office signed Rednex and created a number-one hit with "Cotton Eye Joe." Newly appointed Jive president Barry Weiss was attempting to broaden the pop-music reach of the label group, and introducing Rednex to American listeners was one of his first steps.[1] Suddenly Jive needed a suitable American outlet for this unique style and didn't feel that any current sub-labels were appropriate. Thus, Battery record's inaugural release was the "Cotton Eye Joe" American import in 1994. Although the song was successful, reaching #25 on the Billboard charts, it remained the group's only US hit.[2] [3]
While the New York City-based label largely focused on pop-oriented electronic music, it also released Insane Clown Posse's third album, Riddle Box. The label continued for a few more years signing at least one more artist but shut its doors in 1996.
| Cat. No. | Artist | Title | Format | Type | Release Date |
|---|---|---|---|---|---|
| 01241-46000 | Rednex | Sex & Violins | CD | Album | 1995 |
| 01241-46001 | Insane Clown Posse | Riddle Box | CD | Album | 1995 |
| 01241-46500 | Rednex | "Cotton Eye Joe" | CD, 12" | Single | 1994 |
| 01241-46501 | Rednex | "Cotton Eye Joe" | 7" | Single | 1994 |
| 01241-46504 | Insane Clown Posse | "Chicken Huntin'" | CD | Single | 1995 |
| 01241-46506 | Tamperer featuring Maya | "Feel It" | CD | Single | 1995 |
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