L.L. Bean

Quotes:

"No sale is really complete until the product is worn out, and the customer is satisfied."

"Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism they see fit in regard to our merchandise or service. Sell practical, tested merchandise at reasonable profit, treat your customers like human beings -- and they will always come back."