Beerlao (ເບຍລາວ) is the name of a range of beers (lager, light beer and dark beer) produced by the Lao Brewery Company (LBC) of Vientiane, Laos.
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History
For a history of the company, see Lao Brewery Company.
Beerlao
The beer is based on locally grown jasmine rice; the hops and yeast used are imported from Germany.
Beerlao Original (5% Alc./Vol.), the original lager produced by LBC, is sold in 330 ml and 640 ml bottles and 330 ml cans. It is available throughout Laos, and in western-style restaurants in Cambodia. It is increasingly available in bars in Thailand. As of 2007, restaurants in Laos charge 10,000 to 12,000 kip for a 640 ml bottle, which is a little more than US$1. In limited places, the beer is available in draft form (on tap). This is referred to as biá sot ("fresh beer") by the locals.
In 2005 LBC launched a locally produced Carlsberg beer and two new Beerlao products, Beerlao Light with a lower alcohol content (2.9%) and Beerlao Dark with an alcohol content of 6.5%. These both come in 330 ml bottles
Also, in April 2008 LBC launched another beer brand called LaneXang which is a name of the old kingdom. Since its launch LaneXang has been continuously gaining popularity among local drinkers.
The company claims to have a 99% market share of the national beer market in Laos ([1]).
Beerlao is the official sponsor of 2009 Southeast Asia Games which will be held on 9–18 December 2009 at Vientiane, Laos.
Export
Beerlao is now exported to the United Kingdom, the United States, Australia, New Zealand, Japan, Vietnam, Cambodia, France, Thailand, Hong Kong & Macau,Switzerland, Singapore and the Netherlands. It is available duty-free at most Lao border crossings, especially those with Thailand, where it is usually priced in Thai baht (from 20 baht per can, as of 2006).
Beerlao is very popular with foreign travelers in Vientiane. Many guidebooks recommend enjoying a cold Beerlao at one of the riverside restaurants by the Mekong River as a 'must-do' experience when visiting the city.
Time Magazine named Beerlao Asia's best beer in 2004.
External links
- Laos: http://www.beerlao.la
- USA: http://www.beerlao-usa.com
- UK: http://www.beerlao.co.uk
- Zurich: http://www.beerlao.ch
- Thailand: http://www.beerlao.co.th
- Thailand-Phuket: http://www.beerlao-phuket.com (please contract:http://www.beerlao.co.th)
- Thailand-Pattaya: http://www.beerlaopattaya.com
- HongKong & Macau: http://www.beerlao.com.hk
See also
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