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Beggin' Strips are dog treats manufactured and sold in North America by Nestlé Purina PetCare.
Designed to resemble strips of bacon, the snacks are mostly famous for their television advertising, beginning in 1994. Shown from a dog's perspective, the excited pet smells Beggin' Strips and is convinced that he is smelling real bacon, exclaiming, "It's BACON!" The product's catch phrase is "Dogs Don't Know It's Not Bacon!"
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