Beiersdorf

Type: Subsidiary
On the web: http://www.bdfusa.com
Employees: 525

Beiersdorf loves the skin you're in and wants to improve it one product at a time. A subsidiary of Beiersdorf AG, the company makes and markets skin care brands NIVEA, Basis, and Eucerin. Beiersdorf's products are sold in some 100 countries. NIVEA, developed and named in 1911 from the Latin word "nivius" meaning "snow-white," marked the foundation of Beiersdorf's portfolio of brands. In addition to body care, NIVEA now extends to lip care, anti-aging creams (DNAge), and men's products. The company discovered Eucerit, the industry's first water-in-oil emulsifier, at the turn of the century. Beiersdorf products are available worldwide through grocery stores and mass merchant retailers, such as Target.

Key numbers for fiscal year ending December, 2008:
Sales: $62.0M

Officers:
President and CEO: Ian Holding
CFO: Raymond Englebrecht
VP Sales: William Graham

Competitors:
3M
Johnson & Johnson
L'Oréal

For the municipality in the district Löbau-Zittau, see Beiersdorf, Saxony.

Beiersdorf AG

Type	Public (AG, FWB: BEI)
Founded	1882
Headquarters	Hamburg, Germany
Key people	Thomas-Bernd Quaas (CEO and Chairman of the management board), Reinhard Pöllath (Chairman of the supervisory board)
Industry	Manufacturing
Products	Personal care products
Revenue	€5.971 billion (2008)[1]
Operating income	▲ €797 million (2008)[1]
Profit	▲ €562 million (2008)[1]
Employees	21,770 (2008)[1]
Website	www.beiersdorf.com

Beiersdorf AG (FWB: BEI) is a multinational corporation based in Hamburg, Germany, manufacturing personal care products. Its brands include:

• 8x4
• atrix
• basis
• Duo
• Elastoplast
• Eucerin, makers of Aquaphor
• Florena
• Hansaplast
• JUVENA
• Labello
• la prairie
• Liposan
• Marlies Möller
• NIVEA
• SBT: Skin Biology Therapy
• tesa

Although its shares are publicly listed, Beiersdorf is controlled by Tchibo Holding AG, which directly owns 50.49 percent of shares. Tchibo Holding is held by members of the Herz family. Tchibo is known as a coffee company and on-line and mail-order retailer.

See also

• List of German companies

References

1. ^ ^{a b c d} "Annual Report 2008". Beiersdorf. http://www.annualreport.beiersdorf.com/2008/files/pdf/en/Online_BDF_GB08_E.pdf. Retrieved 2009-03-06. 

External links

Wikimedia Commons has media related to: Beiersdorf

• Official site

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