Belvedere
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Belvedere (vodka)
| Type | Vodka |
|---|---|
| Manufacturer | Louis Vuitton Moët Hennessy |
| Distributor | LVMH |
| Country of origin | Poland |
| Introduced | 1996 |
| Alcohol by volume | 40 |
| Proof | 80 |
| Variants | Red, Unfiltered, Intense, IX |
| Website | www.belvederevodka.com |
Belvedere is a luxury brand of Polish vodka produced and distributed by LVMH.[1][2] It is named after Belweder, the Polish presidential palace, whose illustration appears on the company's bottles. It is produced exclusively in Poland in the town of Żyrardów and has worldwide distribution.[2]
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Flavours
Belvedere produce a variety of flavoured variants of their vodka, including Bloody Mary, Pink Grapefruit, Black Raspberry, Orange, Citrus and Lemon Tea.
Criticism
On March 23, 2012, Belvedere Vodka's Twitter and Facebook pages posted an advertisement that was attacked for making light of rape. The ad featured a man groping and restraining a woman who appeared to be trying to flee in panic, and the slogan, "Unlike Some People, Belvedere Always Goes Down Smoothly.".[3] Forbes called the ad the "Social Media Idiocy of the Day," and online feminist activists called for the firing of those responsible for the ad.[4][5] Belvedere was also criticized for their apology in the immediate wake of the gaffe, as it stated that the company was "apologiz[ing to] any of our fans who were offended by our recent tweet."[6] As an expression of their remorse, the company announced it would make a donation to the Rape, Abuse & Incest National Network.
References
- ^ AdWeek.com "Belvedere Vodka Goes Into Play", Andrew McMains, August 27, 2009. Retrieved April 20, 2011.
- ^ a b LVMH website for Belvedere[dead link]
- ^ Woo, Michelle (2012-03-23). "Belvedere Vodka Ad 'Kinda Looks Like Rape'". Blogs.ocweekly.com. http://blogs.ocweekly.com/stickaforkinit/2012/03/belvedere_vodka_ad_kinda_looks.php. Retrieved 2012-03-30.
- ^ Jill (2012-03-23). "Why I will never again drink Belvedere vodka". Feministe.us. http://www.feministe.us/blog/archives/2012/03/23/why-i-will-never-again-drink-belvedere-vodka/. Retrieved 2012-03-30.
- ^ Hill, Kashmir (2012-03-23). "Social Media Idiocy Of The Day: Belvedere Vodka's Rape Joke". Forbes.com. http://www.forbes.com/sites/kashmirhill/2012/03/23/social-media-idiocy-of-the-day-belevedere-vodkas-rape-joke/. Retrieved 2012-03-30.
- ^ Grant, Drew (2012-03-23). "Belvedere Vodka (Sort of) Apologizes for Using Rape Jokes to Sell Alcohol on Twitter". Observer.com. http://www.observer.com/2012/03/belvedere-vodka-sort-of-apologizes-for-rapey-twitter-advertising/. Retrieved 2012-03-30.
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