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Because Ben Jonson called him that. The River Avon flows through Stratford, Shakespeare's home town.
The address of the Ben Avon Area Historical Association Inc is: 300 Camp Horne Road, Pittsburgh, PA 15202-1627
Ben Jonson correct me if i am wrong
William Shakespeare
The address of the Avon is: 37485 Harvest Dr., Avon, 44011 1133