Biggby Coffee
| Biggby Coffee | |
|---|---|
 |
|
| Type | Private |
| Founded | In 1995 in East Lansing, Michigan |
| Headquarters | Lansing, Michigan, USA |
| Key people | Robert Fish, CEO and Michael McFall, President |
| Industry | Restaurants |
| Products | Biggby Coffee Harney and Sons tea and tisanes Blended beverages Assorted food |
| Slogan | The hip sip in a zip! |
| Website | beaners.com |
Biggby Coffee is a coffee
Biggby began
Name change from Beaner's Coffee
Due to concerns that the term "beaners" is disparaging toward Hispanics, it was announced on Sep 15, 2007, that Beaner's Coffee would be changing its name to Biggby Coffee effective immediately. The change will be completed by Jan. 31st, 2008.[2] Biggby chief executive and co-founder Bob Fish says the East Lansing-based company never intended to have a name that could be perceived as derogatory.
"Beaner's Coffee is the largest 100 percent operator-owned retail coffee franchise in the U.S. and is among the fastest-growing franchises in the nation. Entrepreneur Magazine included Beaner's among its 2007 list of top franchise opportunities. As the company has grown from a single store to a regional chain, the need for a new name became evident. . . . 'As we've continued to expand into new markets, we've heard more and more comments about our name, to the point that we had to take a hard look at changing it,' said Fish. 'We ultimately felt we would be condoning the use of a disparaging term if we chose to do nothing.'"[3]
External links
References
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