Wikipedia:

Bloggs

The name Joe Bloggs is a commonly used placeholder name in United Kingdom teaching, programming, and other thinking and writing. The surname Bloggs on its own is sometimes used in the same way. Other placeholders (eg in advertisements for store cards/credit cards) sometimes used are Mr/Mrs A Smith or A. N. Other. However, an interesting fact is, there was once a Joseph Bloggs who fought for England during World War 1. However his name was never put onto his towns War Memorial, until 1997.

The term predates, and is unrelated to, the word Blog, which was coined in 1999 as a play on "web log" or online diary. Equivalent American usages include John Q. Public, Joe Schmoe, and John Doe.

Example uses

  • In The Princeton Review standardized test preparation courses, "Joe Bloggs" represents the average test-taker, and students are trained to identify the "Joe Bloggs answer", or the choice which seems right but may be misleading on harder questions. [1]
  • In an episode of the TV series Firefly "Joey Bloggs" is the name of a man Malcolm Reynolds uses as part of a cover story, only to find out Joey Bloggs killed himself several months earlier. The show's Anglophile creator Joss Whedon possibly included it as a joke.

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