Bloomberg Television

Bloomberg Television
Bloomberg Television logo
Launched	1 January 1994
Owned by	Bloomberg L.P.
Picture format	480i
Slogan	Television International Exchange Business Finnances Money
Country	United States
Broadcast area	International
Headquarters	731 Lexington Avenue New York City, U.S.; London; and Hong Kong
Formerly called	Bloomberg Information TV
Availability
Terrestrial
TVB Pearl	(06:00-07:30 HKT only)
TVRS (Italy)	(09:00-10:30 AM, 17:45-18:45 PM CET)
Satellite
Astro (Malaysia)	Channel 519
Astro Nusantara (Indonesia)	Channel 33
Austar (Australia)	Channel 650
Cyfra+ (Poland)	Channel 111
Digital+ (Spain)	Channel 74
Digiturk (Turkey)	Channel 121
DirecTV (U.S.)	Channel 353
Dish Network (U.S.)	Channel 203
Now TV (Hong Kong)	Channel 321
Sky Digital (UK & Ireland)	Channel 502
Freesat (UK & Ireland)	Channel 208
SKY Italia (Italy)	Channel 504
TrueVisions (Thailand)	Channel 55
SKY Latin America	Channel 630
Orbit Network	Channel 44
DStv (South Africa)	Channel 411
Yes (Israel)	Channel 106
NTV Plus	Channel ?
Cable
UPC Romania	Channel 425 (digital with DVR)
Virgin Media (UK)	Channel 609
TV di FASTWEB (Italy)	Channel 504
Naxoo (Switzerland)	Channel 70 (French), Channel 64 (English)
Cablecom (Switzerland)	Channel 153 (digital CH-D)
TelstraClear InHomeTV (New Zealand)	Channel 96
IPTV
TV di FASTWEB (Italy)	Channel 504
Infostrada TV (Italy)	Channel 504
Chinese Telecom (Taiwan)	Channel 79
TELUS TV (Canada)	Channel 102
AT&T UVerse (USA)	Channel 222
Verizon FiOs (U.S.)	Channel 104
Internet television
Livestation	Watch (Free, 502 Kbit/s)

Bloomberg Television is a 24-hour global network dedicated to providing viewers with business and financial news. It is distributed globally, reaching over 200 million homes worldwide. Bloomberg Television is owned and operated by Bloomberg L.P. and is internationally headquartered in New York City with its European Headquarters in London and Asian Headquarters in Hong Kong.

Channels

• Bloomberg (US)
• Bloomberg Asia Pacific (Hong Kong and Singapore based division)
• Bloomberg Europe (from London)

Former channels

• Bloomberg Germany (in German)
• Bloomberg France (in French)
• Bloomberg Italy (in Italian)
• Bloomberg Japan (in Japanese)
• Bloomberg Spain (in Spanish)

United States service

The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.

The network's morning pre-opening bell programming was formerly simulcasted in a paid programming arrangement in the United States by the USA Network until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E!, where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.

Bloomberg Television's US network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg US revamped its weekday programming lineup (see "Programs on Bloomberg" below).

Starting October 2009, Bloomberg Television debuted another new graphics again.

International Channel

In February, 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel placing a greater focus on a more international Bloomberg channel.^[1]

On March 9, 2009 the localised channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers. Since March 9, 2009 Bloomberg now utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International) and from its main headquarters in New York in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.

Bloomberg Japan ceased broadcasting on April 30, 2009. The channel has now been replaced by Bloomberg Asia (International).^[2]

Bloomberg Brazil and Bloomberg Latin America will integrate into the global Bloomberg channel during the year 2009.

Programming

Weekday

Weekday schedule begin Sunday 6pm(ET), 11pm(UK/Ireland/Portugal), Monday 12am(CET) and 6am(HK).

Weekend Programming

• Weekend News, anchored by Zahra Burton, Courtney Donohoe, Scarlet Fu, Suzanne O'Halloran and Cris Valerio (Saturday 1-6pm and 11pm, Sunday 5am, 11am, 2pm and 5pm (all time ET))
• Conversations with Judy Woodruff
• For The Record
• Market Week
• Political Capital with Al Hunt
• Taking Stock - Weekend edition
• Venture hosted by Cris Valerio

Bloomberg Television On-Air Reporters

• Lindsey Arent (Washington)
• Mark Barton (London)
• Monica Bertran
• Ellen Braitman
• Margaret Brennan
• Chris Burns (Brussels)
• Zahra Burton
• Andy Cinko
• Ryan Chilcote (London)
• Peter Cook (Washington)
• John Dawson (London)
• Courtney Donohoe
• Jon Erlichman
• Scarlet Fu
• Elliott Gotkine (London)
• Jeff Green (Detroit)
• Kathleen Hays
• Su Keenan
• Deborah Kostroun (5pm-NYSE)
• Francine Lacqua (Europe)
• Laura Lee
• Brennan Lothery
• Linzie Janis (London)
• Michelle Makori
• Greg Miles
• Suzanne O'Halloran
• Lizzie O'Leary (Washington)
• Margaret Popper
• Maithreyi Seetharaman (London)
• Gigi Stone
• Lydia Thew
• Cris Valerio (NYSE)

Controversy

A studio shot of Bloomberg Europe.

In the United Kingdom, Bloomberg TV was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg TV was found to have showed pro-Labour Party bias ^[3]. This occurred due to a breach of British law. In the run up to a general election television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto" but did not provide counter-balancing air time to the Conservatives or Liberal Democrats.

Competitors

Bloomberg Television's main competition in the US is CNBC and Fox Business Network. International competitors include:

• BBC World News
• CNN International
• Al Jazeera English
• Russia Today
• Channel NewsAsia
• CCTV-9
• Sky News
• France 24
• Deutsche Welle
• EuroNews
• Nile TV
• Sky News Business Channel
• Press TV

References

See also

• Mobi4Biz
• WBBR

External links

• Official Site
• Bloomberg streaming television
• Bloomberg streaming radio
• Bloomberg downloadable television and radio podcasts

Americas

• Bloomberg TV (Brazil)
• Bloomberg TV (USA)

Asia

• Bloomberg TV (Asia)
• Bloomberg TV (Japan)

Europe

• Bloomberg TV (France)
• Bloomberg TV (Germany)
• Bloomberg TV (Italy)
• Bloomberg TV (Spain)
• Bloomberg TV (Pan-European)