Bonne Bell

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Bonne Bell is a cosmetics company which focuses on products targeted for young women. It was founded in 1927 in Cleveland, Ohio, by cosmetics salesman Jesse Bell, who named it after his daughter.^[1] Bell made his products on a hot plate in his basement and then sold his skin care products door to door.^[2] The company was best known for its camphor astringent, 10-0-6 lotion. Originally marketed as an all-purpose freshener, it later became popular as a treatment for acne, and was flanked with new formulas for oily and sensitive skin. 10-0-6 was discontinued in 1998, but has been relaunched as "Ten-O-Six". Bonne Bell also expanded into an entire range of makeup products, the most famous of which was Lip Smackers.

In 2007, the company largely relocated to Australia, and reduced American domestic representation. The relocation was largely at the request of CMO James Ward in a bid to globalize the "Smackers" Brand.

Lip Smackers

In 1973, Bonne Bell introduced a flavored lip balm named "Lip Smackers". The first flavor created was strawberry.^[3] Lip Smackers comes in flavors such as fruits, candies, or soft drinks. Some varieties are tinted, while others are frosted or glittery. There are now other variations known as Lip D'Votion and Lip Lix (with added color). Bonne Bell also makes special seasonal assortments for holidays^[4], such as Christmas. Bonne Bell has expanded their line to include nail polish and hair products as well. Lip Smackers are aimed at the preteen market.

Bonne Bell has partnered its Lip Smackers brand with many confectionery brands with Dr Pepper/7UP^[5], Mars, Kraft Foods, and The Coca-Cola Company. They have also partnered with many characters including Herself The Elf, Mattel's Barbie, Disney's Cheetah Girls, and more recently Paul Frank^[6] Industries.

References

External links

• Bonne Bell official site
• Lip Smacker official site
• Bonne Bell corporate site

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