circulation of a periodical above the circulation figure guaranteed by the publisher to advertisers. The advertisers are not charged for the additional readership achieved. See also circulation; rate base.
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bonus circulation
Barron's Marketing Dictionary:
bonus circulation |
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 | rate base (in marketing) |
| supplementary distribution (in marketing) |
| circulation (in marketing) |
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 | Barron's Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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