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| Boost | |
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| Type | Confectionery |
| Current owner | Cadbury plc |
| Country of origin |  United Kingdom |
| Introduced | 1985 |
| Related brands | Cadbury products |
Boost is a chocolate bar made by Cadbury in the Republic of Ireland, and sold in the UK, Australia as well as South Africa. Its wrapper says that it consists of milk chocolate with caramel and biscuit filling. The wrapper also states that Boost is "Charged with glucose."
History
Boost was launched in 1985[1] as a tough coconut and caramel bar, coated in chocolate (in a red wrapper). It was then relaunched in a further two variants: a peanut version with peanut butter (yellow wrapper) and a biscuit version (blue wrapper). The coconut version is no longer on sale, while the peanut variant is now called a Starbar. Starbar originally existed before peanut Boost but was taken off the market and rebranded. Then they changed their mind and rebranded it as Starbar again. The biscuit version is now the standard Boost bar. A further version was launched in the UK in 2002[2] with a green wrapper: this contained guarana; was marketed alongside the biscuit Boost; and advertised with the slogan "Boost Guarana: One Step Ahead".
For a while Boost was advertised on television by comedy duo Reeves and Mortimer. This led to the unconventional advertising slogan "It's slightly rippled with a flat under-side."
In Ireland, Boost bars are known as Moro bars. A peanut Moro bar is part of the range. In 2007 there was a limited-edition coconut Moro on sale in Ireland.
The Boost bar has been released in New Zealand under the popular Moro brand as Moro Gold.
In 2009 the Boost packaging was redesigned and now includes the Cadbury name on the front. Also Cadbury Boost Duo was launched; two Boost bars in one.
References
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