Boost is a chocolate flavoured health food drink made by GlaxoSmithKline. It was launched in 1977 in India.
The first brand ambassador for Boost was the cricketer Kapil Dev in 1986. Sachin Tendulkar became the brand ambassador with his Debut in 1989. Virender Sehwag joined in 2002. Mahendra Singh Dhoni became the brand ambassador in 2008.
The product's slogan "Boost is the secret of my energy" is ubiquitous in India.[citation needed]
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