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| Type | Partnership |
|---|---|
| Founded | 1847[1] |
| Headquarters | Ribbleton, Preston, England, UK |
| Key people | Edwin J Booth, Chairman |
| Industry | Supermarket |
| Products | Food |
| Employees | ? |
| Website | http://www.booths.co.uk |
Booths is a chain of supermarkets in Northern England. Most of its branches are located in Lancashire but there are also branches in Cheshire, Cumbria, North Yorkshire and West Yorkshire. Booths is targeted at the middle class market and competes on quality as opposed to just value. It has been developed on the motto "to sell the best quality goods in shops staffed by first class assistants".
In 2006 Booths achieved second place in the list of the World’s Greatest Food Retailers[2]. The panel of top designers, architects, analysts, journalists, suppliers and retailers was brought together by national trade publication, The Grocer, and asked to rank their favourite food retailers from anywhere in the world. They were impressed by the quality of the company’s offer, its focus on local sourcing and head for innovation. Simon Bell, retail director of foodservice firm Leathams, voted Booths’ Chorley store first above Selfridges in London. He applauds its excellent customer service, knowledge of products and friendly staff.[3]
E.H. Booth & Co. Ltd was founded in June 1847 by Edwin Henry Booth, and has remained owned by the Booth family ever since. It became a private limited company in 1896.[1] From humble beginnings as a tea shop in Blackpool, Booths grew into the first chain of supermarkets in the area, and even though it has now been eclipsed by giants such as Tesco and Sainsbury's, it boasts 26 stores across the region.
In June 2005 the current Chairman, Edwin J Booth, was awarded the BITC (Business in the Community) Prince of Wales Ambassador Award for North West England. This is given to individuals whose leadership and commitment to responsible business practice and the actions they have taken personally have created a positive impact both inside their company and on the wider society.
A new head office was custom built and opened in early 2006. It is in Ribbleton, Preston and includes a wealth of environmentally friendly features, such as using rain water to flush the toilets.
In 2008 Booths and Waitrose, who share similar policies on food quality and customer service, formed a buying alliance allowing the companies to benefit from larger economies of scale.[4]
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Current locations
As of November 2008[update], the company's 26 stores are spread over the following locations:
Cheshire
Cumbria
- Kendal , home of the new 'Artisan' restaurant/shop. Artisan champions passionate local people who are truly committed to producing quality crafted and specialist foods.
- Keswick
- Kirkby Lonsdale
- Ulverston
- Windermere
Lancashire
- Ansdell
- Carnforth
- Chorley
- Clitheroe
- Fulwood, Preston: The Fulwood branch is sited opposite the Royal Preston Hospital.
- Garstang
- Lane Ends, Preston
- Longridge
- Longton, near Preston: The current Longton store relocated a few hundred yards down the road from its original site at the junction of Liverpool Road and Franklands, and now occupies the site of the former Mansion House in the village.
- Lytham, Haven Road: Large Supermarket on edge of town. Opened 14th Sept. 2007[5], Also includes another 'Artisan' restaurant. In April 2009 Haven Road opened the "Worlds First" and Booths first Self Service Juice Bar.
- Marton, Blackpool
- Normoss, Blackpool
- Penwortham, near Preston: There were, until recently, two Booths stores in Penwortham, one on Liverpool Road, and a larger store on Millbrook Way. The Liverpool Road store has since closed and is currently occupied by a branch of rival chain Somerfield.
- Poulton-le-Fylde
- Scotforth, Lancaster
- St. Annes
- Torrisholme, Morecambe
North Yorkshire
- Ripon, Booths opened successfully on June 25 2009 and is situated just two minutes walk from the heart of the city centre and will also include the supermarket's second self service juice bar as well as "Cafe 1847"
- Settle
West Yorkshire
The Future
Although the company has recently closed its Leyland, Penwortham (Liverpool Road), South Shore and Lytham (Market Square) stores, it is also opening new stores. In January 2009 the chain announced[6] it was to take a unit in the proposed redeveloped Square shopping centre in Hale Barns, Greater Manchester. Locations for future stores are also believed to include Hesketh Bank, Penrith.[7] Peel Media has submitted a planning application on behalf of Booths for a 23000sq ft store in Salford Quays. It is expected to be complete by 2011.[8]
Artisan
The Artisan speciality food shop and restaurant is a recent development by Booths. The first one was located at the Kendal store, its range is mainly local produce from small producers.[9] The second opened in 2007 at the Haven Road store in Lytham.[10]
Rebranding
Booths has largely concluded re-branding the company. This has involved replacing the former 'Booths the grocer' image, based on green and orange; with a newer look, based upon wine, lavender, olive and saffron colours.
This has included a new store logo, new uniforms, redesigned carrier bags, and new look packaging on products to incorporate the new colours.
See also
References
- ^ a b Baren, Maurice (1999). How it all began in Lancashire. Skipton, North Yorkshire: Dalesman Publishing Company Ltd. ISBN 978-1-85568-165-1. OCLC 223029083.
- ^ IGD Retail Analysis - Booths News - Booths Christmas results: another success for the top-end
- ^ Booths Supermarkets - News
- ^ Waitrose and Booths create buying alliance
- ^ New Booths proves hit with its new customers - Lytham Today
- ^ "Booths move to Hale Barns". Manchester Evening News. 2009-01-27. http://www.manchestereveningnews.co.uk/news/business/commercial_property_news/s/1092855_booths_move_to_hale_barns. Retrieved 2009-06-05.
- ^ Booths Press Release
- ^ MEN: Booths in Salford Quays
- ^ Beckett, Simon (2004-11-14). "FOOD & DRINK: Local heroes". The Independent on Sunday. http://findarticles.com/p/articles/mi_qn4159/is_20041114/ai_n12763108. Retrieved 2008-06-11.
- ^ Parker, James (2007-11-16). "Seaside special". Multiple Buyer & Retailer. William Reed Publishing Ltd. http://www.mbandr.co.uk/news/fullstory.php/aid/218/Seaside_special.html. Retrieved 2008-06-11.
External links
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