Bounty is a chocolate bar manufactured by Mars, Incorporated and sold internationally. It was introduced in 1978.
It has a coconut filling covered with milk chocolate (sold in a blue wrapper) or dark chocolate (sold in a red wrapper) and is one of the few chocolates to come wrapped in two individual halves. Since 2006, a Cherry flavoured version has also been available in Australia. This was originally a Limited Edition flavour, but then became officially available permanently. In Europe, a limited edition mango flavour was available in 2004-05.
Its television advertising has tended to feature tropical beaches with coconut palms.
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Distribution
Bounty bars are widely available in Australia, Canada, Europe and most airport duty-free shops.
Although Mars is an American company, Bounty bars are only available in limited locations within the USA. New York City's newsstands, delis, and some grocery stores often carry Bounty bars. Cost Plus Inc's World Market stores often carry Bounty bars. They are also available for purchase online through various outlets. In Chicago, Illinois almost every store on Devon Avenue and most ethnic Arab stores in the vicinity of Lawrence and Kedzie usually carry Bounty. A similar coconut filled chocolate bar by the name of Mounds is available in the United States.
Suitability for vegetarians
Since 2007, Bounty bars in Europe have not been suitable for vegetarians. For several weeks in 2007, all Mars chocolates in Europe were not suitable for vegetarians owing to the use of animal rennet in the production of whey. After many members of the public expressed anger at the change Mars reverted to using solely vegetarian ingredients in Maltesers, Mars, Snickers, Revels, Tracker, and Galaxy products. However, Mars state that they "cannot guarantee that other Mars chocolate products ... are suitable for vegetarians".[1] In Europe, Bounty, some Celebrations, Twix, and Milky Way bar are therefore still unsuitable for vegetarians.
Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".[2][3]
Bounty Bars are split into two pieces because it was believed to be too sweet tasting if the bar was one continuous piece. Although, there is also an argument that it was split into two pieces as the soft interior compared to traditional chocolate bars, made it not strong enough to be produced in a standard bar format.
References
- ^ http://www.masterfoodsconsumercare.co.uk/veg_prodlst.asp Mars Consumer Care Vegetarian Product Suitability
- ^ Court of First Instance (8 July 2009). "No 60/09 : Judgment of the Court of First Instance in Case T-28/08 : Mars Inc. v OHIM" (PDF). Press release. http://curia.europa.eu/jcms/upload/docs/application/pdf/2009-07/cp090060en.pdf. Retrieved 2009-07-09.
- ^ Press Association (9 July 2009). "It's the taste of paradise, but for Europe it's just a bar". The Irish Times. http://www.irishtimes.com/newspaper/world/2009/0709/1224250317982.html. Retrieved 2009-07-09.
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