There is a great difference between customer awareness and brand awareness. Customer awareness refers to informing customers about anything in the market whereas brand awareness refers to sensitizing customers about a particular product or service.

The marketing division of a business is responsible for dealing with all aspects related to "brand awareness". Actually there are several types of brand awareness, for example "aided awareness" or "top of the mind awareness".

Rich media ads are also being used for brand awareness.

Advertising, to win brand awareness.

The sources of brand equity for Red Bull are:

Brand Awareness:

Brand Image:

Packaging:

Attributes:

Positioning:

Price: