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Results for Brand Share
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Amount of dollars spent by consumers on a particular brand as compared to the amount of dollars spent by consumers on all competitive brands in the same category, figured in terms of percentages; also called market share, share of market. Companies set marketing goals to achieve a specific brand share, and plan their strategies to meet those goals.
Amount of dollars spent by consumers on a particular brand as compared to the amount in dollars spent by consumers on all competitive brands in the same category, figured in terms of percentages; also called market share, share of market. Companies set marketing goals to achieve a specific brand share, and plan their strategies to meet those goals.
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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| Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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