Brewers Fayre is a chain of around 150 licensed family and casual dining pub restaurants in the United Kingdom, owned by Whitbread. They are known for serving traditional British pub food, including gammon and steak & ale pie which are among the most popular choices.
Nearly all Brewers Fayres are on the site of a Whitbread Premier Inn hotel. There used to be many standalone pubs, but in 2006 Whitbread agreed to dispose of the 239 standalone Brewers Fayre and Beefeater sites. These had traditionally lower revenues and as growth had stalled in them compared to the still-growing Premier Inn sites, they were seen as an obstacle to sales growth in the company as a whole. Whitbread sold them to market rival Mitchells and Butlers, who plan to re brand them in their very similar chains. The standalones that were retained were on sites with development land for a new Premier Inn.
Re-branding
Brewster's
For a period in the early 2000s, some larger Brewers Fayre outlets were re-branded as Brewster's, in order to differentiate between family-oriented pubs and those that were more suited to adults. Although very similar in the environment and type of food offered, Brewster's placed a great emphasis on entertaining children. All pubs had a multi-level play area known as the 'Fun Factory', children's entertainers and ice-cream machines. The brand was phased out in 2005, with most of its outlets returned to the Brewers Fayre brand. Brewster's had been identified as the worst performing restaurant brand of Whitbread's[citation needed].
Table Table
Main article:
Table TableAs of 2008, some Brewers Fayre restaurants have been converted to Table Table branded restaurants. These offer meals which are similar to that of Brewers Fayre but also include some more contemporary dishes.
Taybarns
Other Brewers Fayre restaurants are being rebranded as Taybarns, an American style all you can eat buffet restaurant chain, based on the style of Golden Corral. These are larger sites where a fixed price is paid on arrival and the customer can eat as much as they like. There are Taybarns branches in Newcastle upon Tyne, South Shields, Barnsley, Newcastle-under-Lyme, Coventry, Swansea and Wigan.[1]
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References
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