brick and mortar business
- This article is about the eCommerce concept. For brick and mortar construction see brickwork.
Brick and mortar can simply refer to any company which possesses a building for operations. The phrase can be a misnomer since not all buildings are physically constructed from bricks and mortar.
In the jargon of eCommerce, brick and mortar businesses are companies
which have a physical presence (for example, a building made of
A comparable term in the
References
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