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Brick and mortar business

 
Wikipedia: Brick and mortar business

Brick and mortar (B&M) refers to a company that possesses a building or store for operations[1]. The name is a metonym derived from the traditional building materials associated with physical buildings – bricks and mortar – in contrast with online stores, which have no physical presence.

In the jargon of eCommerce, brick and mortar businesses are companies that have a physical presence — a physical store — and offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an online shop. An example would be the movie-rental shop Blockbuster Video, which has physical stores and is in competition with the newer online rental services offered by Netflix.

A comparable term in the United Kingdom is High Street shops, although the phrase brick(s) and mortar business is also used.

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Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Brick and mortar business" Read more