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bricks and clicks

 
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  • ID: 19040
  • DATE: 2008-12-26
  • TYPE: WORD
  • TITLE: bricks and clicks
  • DESCRIPTION: Bricks-and-clicks is a business model by which a company integrates both offline (bricks) and online (clicks) presences. It is also known as click-and-mortar or clicks-and-bricks, as well as bricks, clicks and flips, flips referring to catalogs.

    For example, an electronics store may allow the user to order online, but pick up their order immediately at a local store, which the user finds using locator software. Conversely, a furniture store may have displays at a local store from which a customer can order an item electronically for delivery....
    Wikipedia)


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