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Brionvega

 

(1945-92)

A leading manufacturer of stylish audio-visual equipment, this Italian manufacturing firm was founded in Milan by Giuseppe and Rina Brion, initially commencing as a radio manufacturer before moving into the production of televisions a decade later. However, design played only a minimal role in the company's profile until the early 1960s when designers of the calibre of Mario Bellini, Achille and Piergiacomo Castiglione, and Richard Sapper became involved in creating a distinctive, technologically sophisticated aesthetic for the firm's products. Characteristically innovative television designs for the company included Italy's first transistorized TV, the compact Doney set of 1962. This was followed by the 1964 Algol and 1969 Black ST 201 televisions by Macro Zanuso and Sapper, a clean-formed minimalist cube that only came to life when the set was switched on. Rather more playful was the Castiglioni Brothers' RR 126 stereo system of 1964, which opened out to reveal its controls. Other well-known designs included Bellini's TVC 26 stereo system of 1970. However, during the 1980s design no longer enjoyed the high corporate priority of previous decades and the company was wound up in 1992.

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"Cube", retromodel "TS 522" from 2004

Brionvega is an Italian electronics company, established in Milan in 1945, now located in Pordenone, Friuli-Venezia Giulia, Italy. Former part of the Seleco-Formenti Group, after the crack down of the company, following price dumping from Turkish manufacturers, has been splitted in two parts. The rights for the production of radios and audio systems was bought by Sim2 Multimedia Company. The Brionvega brand, tv branch, along with Seleco and Imperial, was taken over by Super//Fluo company in August, 2006.

Historically speaking, Brionvega is one of the most famous radio and Television manufacturers, thanks to its products, born from the collaboration with well-known design firms. Over the years, from its establishment, Brionvega has made some industrial design corner-stones, such as the radio "cube" TS502 from 1963, the Algol and Doney portable TV, and the radio-phonograph RR126.

Since the take over of the brand, Super//Fluo has re-edited some of this products, such as the Doney and Algol Television. Super//Fluo also introduced a new design Lcd-Television, the Alpha, presented at Salone del mobile in 2007.

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Achille Castiglione
Richard Sapper
Marco Zanuso

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Modern Design Dictionary. A Dictionary of Modern Design. Copyright © 2004, 2005 by Oxford University Press. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Brionvega" Read more