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Brita

 
Artist: Brita

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  • Active: 2000s
  • Genres: Rock

Biography

California-native Brita Beseth broke through to the mainstream pop audience as a result of a chance meeting with an internet entrepreneur while on tour with the University of Berkley's female vocal group. At the university, Brita studied chemical engineering, though the desire to become a full-time singer/songwriter was always a dream. She started playing classical piano when she was three and went on to star in school musical productions. On the surface she was a left-brained sports player and science lover, but she would always sing in private, performing for an audience of one. When she reached college, she joined the university's a cappella female vocal group as a break from the sciences. While on tour with the group, in which she took lead vocal, she met one of the first investors in mp3 technology. One class away from graduation, she left the university to take up the investor's offer to be the first Internet-backed recording artist, a move by the investor to fusion the Internet and recording industry. Her first EP, Britaworld.com, was released in 2000 and accompanied by a major ad and Internet campaign. ~ Diana Potts, All Music Guide
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Wikipedia: Brita
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BRITA GmbH
Type Private
Founded 1966
Headquarters Taunusstein, Germany
Industry Water Filtration
Website www.brita.com
A Brita kettle, boiling water that has passed from the top reservoir through a filter element (white) into the main jug at the bottom.

Brita is a German company that specializes in water filtration products. The company is the world's market leader in portable household water filtration.[citation needed] Brita products include water jugs, kettles and tap attachments, all of which use silver-impregnated activated carbon and ion-exchange resin disposable filters, as their primary filtering mechanism.[1][2] The activated carbon used in Brita filters is produced from coconut shells.[1] The company manufactures its pitchers from styrene methyl methacrylate copolymer.

In Britain Hinari manufactures an electric kettle incorporating Brita technology.

Contents

Action

Brita filters have a double action:

  1. The activated carbon filter eliminates bad odor, and the taste of halogen compounds that chlorine makes when present in tap water.
  2. The exchange ion resin lowers the concentration of calcium carbonates, accordingly softening tap water.

History

Brita started in 1966 when Heinz Hankammer had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in Taunusstein near Wiesbaden in Germany. In 1988[3] The Clorox Company, based in Oakland, California, acquired rights to the brand from the German company for North and South America.

Notes

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Copyrights:

Artist. Copyright © 2009 All Media Guide, LLC. Content provided by All Music Guide ®, a trademark of All Media Guide, LLC. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Brita" Read more