Electronic instrumentation of radio and television, including local radio and television stations, radio and television networks and cable television systems. Because of their ability to reach vast numbers of people, broadcast media play a very important role in any advertising campaign that needs to reach a broad market base. The broadcast media wield a very pervasive influence in most Americans' lives.
broadcast media
| Marketing Dictionary: broadcast media |
| 5min Related Video: broadcast media |
| WordNet: broadcast media |
Note: click on a word meaning below to see its connections and related words.
The noun has one meaning:
Meaning #1:
a medium that disseminates via telecommunications
Synonym: broadcasting
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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| WordNet. WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved. Read more |
Related answers
- How is public broadcast media different from private media?
- Compare and contrast Print media and Broadcast media?
- What does a Broadcaster do?
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