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bulk discount

 
Marketing Dictionary: bulk discount
 

Reduction in per-unit selling price made to reward buyers of bulk (large) quantities and to encourage future bulk purchases. The postage discounts offered by the U.S. Postal Service are available only for bulk mailings. Advertisers may receive bulk discounts for purchasing bulk quantities of media space or time. See also flat rate.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more