The bullseye is the center of a target (worth 10 points in archery or 50 points in darts), and by extension the name given to any shot that hits the bullseye. There is a common misconception that the bullseye in darts is worth 25, however the green outer bullseye of the dart board is actually worth half of the bullseye (25). The center spot (red) is the bullseye and worth 50 points.[1]
The word bullseye can therefore refer to any design or pattern featuring prominent concentric circles, visually suggesting an archery target.
Consequently, "hitting the bullseye" became a term for an unexpectedly good success.
Other usage
The term is used for an old-fashioned hard candy with a pattern of black and white stripes that was popular in the UK.
The logo for US Target Corporation resembles a bullseye.
References
See also
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