BBM Canada, also known as BBM, is an audience measurement organization for Canadian television and radio broadcasting.
BBM was established on May 11, 1944 as a division of the Canadian Association of Broadcasters. The organization was originally known as the "Bureau of Broadcasting Measurement", and the name was changed to BBM Canada in 2001.[1] In 1964, it became the first ratings service in the world to introduce computerized sample selection.
In October 2008, BBM Canada was named one of Greater Toronto's Top Employers by Mediacorp Canada Inc., which was announced by the Toronto Star newspaper.[2]
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Radio
In radio, BBM is the main provider of ratings services. The company has traditionally used a diary-based system for tracking radio audience habits and this system is still used in most markets. In Montreal, ratings are now measured using the Portable People Meter (PPM) technology; this technology will also be used in Toronto, Vancouver, Edmonton and Calgary starting in Fall 2009. [3]
Television
In television, BBM is partnered with the American company A.C. Nielsen in a joint venture called BBM Nielsen Media Research, which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via people meters. BBM Canada is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the francophone television market in Quebec, and some smaller media markets — which are not served by the joint operation, through both people meters and diaries.
The company had reached a deal with Nielsen in 1985 to use Nielsen's people meter system, but that deal fell through and in 1989 Nielsen launched people meters in Canada without BBM's participation. The companies continued to compete with each other as providers of television ratings service until the joint venture was launched in 2006.
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