Busch Beer
Busch Beer (originally known as Busch Bavarian Beer) was introduced in 1955 by St. Louis, Missouri-based Anheuser-Busch, and was distributed mainly in the Midwestern and Southeastern parts of the United States during its early years. When it went national in 1979, the word "Bavarian" was permanently dropped from its name, making it known as the current name of Busch Beer. In the late 1980s, Busch Light was introduced to the public, and in 1994, a non-alcoholic version, Busch NA, made its appearance. Today, Busch Beer is best known for its "Head For the Mountains" slogan, used since the late 1970s.
Busch beer is a major NASCAR sponsor (NASCAR Busch Series). It is the primary sponsor of the second tier Grand National series which is called the Busch Grand National series or simply the Busch Series. After the retirement of "Winston Cup" in favor "Nextel Cup", Busch became the oldest existing name for a cup series.
Busch Beer is a typical American lager but generally considered a "sub-premium" beer as it is cheaper than Budweiser and Coors and has a lower alcohol content (4.60% ABV). Busch is comparable (in terms of quality and price) to the likes of Keystone, Pabst Blue Ribbon, Miller High Life and Milwaukee's Best, against which it competes.
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