On-line retail marketing is marketing targeted at individuals.

On-line business or business to business (b2b) marketing is targeting businesses.

The phrase "business to business internet marketing" means a marketing strategy between two businesses. For example, a marketing strategy from a manufacturer to gain business from new wholesalers.

Marketing is a way to generate business. Advertisement, business seminars are examples of marketing to generate awareness for your company or business.

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A few business to business marketing internet ideas are to make promotions and advertisements that would benefit all of the parties involved in the business to business marketing in the internet.