Camay is the name of a scented hand and body soap, made by Procter & Gamble. It was first introduced in 1926 and marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."
Camay is still produced, although many stores in the United States do not sell it anymore, as it has fallen out of popularity in recent years. Since it is still quite popular abroad, in the U.S. it is often found at immigrant-oriented ethnic stores. For many years, Camay was a major sponsor of the soap opera Search for Tomorrow.
Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004.
A Hungarian online campaign called The Code of Seduction (in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.
In the 1970s, its television spokesmodel was Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive.
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