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| Type | Juice drink |
|---|---|
| Distributor | Kraft Foods |
| Introduced | 1981 |
| Variants | Capri Sun and Capri Sun Sport (drink pouch with varied flavors) Big Pouch Capri Sun (discontinued in 2006) Capri Sun Island Refreshers (a 16.5 ounce bottle) Roarin' Waters Capri Sun (flavored water, 6.75 ounce pouch) |
Capri Sun is a brand of juice drink owned by the German Company WILD (Chairman Dr. Hans-Peter Wild) and sold in silver pouches. It was developed by Rudolf Wild in 1966 in Germany, where Capri Sonne has been a registered trademark since 1952. Capri Sun has been distributed in the United States since 1981. Kraft Foods is a licensed production partner for North America. In the UK, it is distributed by Coca Cola Enterprises.
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Types
Many of the Capri Sun fun flavors are tropical-themed. Capri Sun also has a variation called Capri Sun Sport, which provides electrolytes to the drinker. There were also Big Pouch Capri Sun that came in a larger, 11.25 ounce pouch, but discontinued in February 2006. Capri Sun Island Refreshers come in a 16.5 ounce "Bottle Can," this can is in bottle shape with a screw on cap but is made of aluminum. The Roarin' Water Capri Sun is sold in the standard 6.75 ounce pouch but is flavored water. Capri Sun drinks are often supplied with pre-packaged cold lunches, such as Lunchables, but are also sold in cans in vending machines. The drink has recently become available in a "family size" that is essentially a 64 oz. version of the beverage but is currently only available in 3 of the standard pouch flavors. The product is available in a variety of flavors and pouch sizes. Around 2003, Kraft introduced Capri Sun Sport, a Gatorade-like sports drink, with at first only two flavors, and came in a regular Capri-Sun pouch. Today, it has around sixteen flavors.
Flavors
Standard Pouch
- Red
- Strawberry Kiwi
- Surfer Cooler
- Mountain Cooler
- Coastal Cooler
- Pacific Cooler
- Tropical Punch
- Fruit Punch
- Purple
- Orange
- Red Berry
- Lemonade
- Piña Mango
- Atlantic Cooler
- Wild Cherry
- Banana Blast
- Apple
- Blackcurrant
Sport
- Lemon Lime
- Berry Ice
- Orange Edge
- Thunder Punch
- Cherry Freeze
Roarin' Waters (Flavored Water)
- Strawberry-Kiwi
- Wild Cherry
- Tropical Fruit
- Purple
- Berry
Island Refreshers
- Lemon Tea
- Orangey Orange
- Strawberry-Kiwi
- Tropical Fruit
Sunrise
- Tropical Morning
- Orange Wake Up
Distribution
The standard box is filled with 10 pouches, each pouch is 6.75 fluid ounces (200 ml) in the USA, UK, and Germany. However, due to downsizing, Capri-Sun pouches are now 6.00 fluid ounces in the USA. The pouch is trapezoidal in profile when filled and rectangular when flat with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each pouch.
"Disrespectoids"
CapriSun's TV commercials feature the Disrespectoids, children who have not "respected the Pouch." They are:
- Bobblehead Fred (Fredrick Wilson), a boy that hit a Capri Sun pouch with a bat, the result being his head turning in to a huge bobblehead.
- Leaky Louie (Louis PJ Brown), a boy that tried to stick a straw into the bottom of a Capri Sun, the result being him having water coming out of his sides.
- Whoopee Cushner (Anna Cushner), a girl that put a Capri Sun under her friends buttocks, the result being her hands and feet turning into whoopee cushions
- Chuck the Clucker (Charles), a boy that put a Capri Sun in a chicken coop, the result being him turning into a human chicken.
- Boing Boing Betty, (Betty), a girl that jumped on a Capri Sun with her pogo stick, the result being her turning into a metal statue of her with a spring on the bottom.
- Handlebar Harry, (Harry), a boy that ran over a Capri Sun with his bike, the result being him turning into a bike.
Each has their own game, respectively: Crash Course, Odd Jobbin, Stink The Landing, Hard Boiled, Throwdeo, and Holy Spokes Notes: Bobblehead Fred was released February 2, 2009, Whoopee Cushner and Leaky Louie were released March 28, 2009 during the Kids Choice Awards, Chuck was released May 11, 2009. Betty was released June 30, 2009. Harry however is only unlocked after the player collects "Golden Pouches" by completing tasks. Harry and Chuck are the only ones who doesn't have a commercial, although Chuck made a cameo appearance at the end of Louie's commercial.
External links
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