Nature of Venture
Background
The self serve car wash industry is an established industry although it continues to grow within the Northeast at a rate of 5-8% annually. Engineering and design improvements have contributed to the industry's growth and have enhanced profit potential.
Products and Services
J&J will develop an attractive, low maintenance, fully equipped and customer friendly car wash designed to draw a wide customer base. The car wash will feature state-of-the-art equipment designed for quality, reliability and easy usage. Each self service bay will contain an eight-selection wash control system featuring wheel and tire shampoos, pre-soap wash, foam brush, spot-free rinse, wax and final rinse, with an LED money and time countdown display and a last minute horn-alert function. Face plate instructions and function descriptions will make the system customer friendly. Each short barrel trigger gun will provide a high pressure wash, enabling customers to get to hard-to-reach places easily and quickly. Conveniently located within each self serve bay will be a soft, but durable, foaming brush for quick, easy and thorough cleaning. Surrounding the wash bay area will be seven coin operated, high powered vacuums with conveniently located floor mat hangers. In addition, there will be a centrally located carpet shampoo machine, two fragrance machines and bill changers, along with a vending area that will feature accessory items such as drying towels, tire cleaner and food and drink items.
Location of Venture
East China Auto Wash will be located on King Road in the borough of Simcoe, East China Township, Delaware County, NJ. The site is approximately two miles west of the town of Simcoe (Wainledge Rd.) and five miles east of the town of Bedford (Bella Rd.). The City of Trenton is approximately 10 miles from the site.
The site is zoned for commercial development and has been approved by the East China Planning Commission for the development of a self serve car wash. The subject property is adjoined by seven additional land parcels that are zoned for commercial development. This includes a proposed convenience store and 40-unit storage facility scheduled to open in Spring, 1996. The remaining lots are expected to be developed within the next year and include a small retail shopping area.
According to East China Township authorities, the surrounding area is expected to continue to grow in conjunction with the construction of a 100-unit apartment complex within a quarter-mile of the site, as well as additional townhouse, single-family and semi-detached housing developments.
According to the New Jersey Department of Transportation, a 1995 traffic survey for King Road, Wainledge Rd. and Bella Rd. determined the average daily traffic counts to be as follows:
King Road
Eastbound = 9,673 vehicles
Westbound = 8,533 vehicles
Bella Rd. and King Road
Eastbound = 8,321 vehicles
Westbound = 6,500 vehicles
Wainledge Rd. and King Road
Northbound = 10,848 vehicles
Southbound = 8,735 vehicles
Market Description and Analysis
Description of Products and Services
