Carnival Records was a record label started in 1961 by Jerry Moss and Herb Alpert.
They released two records, one (701 - Tell It To The Birds / Fallout Shelter - Dore Alpert) which was distributed via Dot Records outside California. Dore Alpert was the name Herb used as a vocalist in those days. The second single (702 - Love Is Back In Style / Peppermint Twist - Charlie Robinson) featured Herb Alpert on trumpet. However, problems occurred because there already existed another "Carnival Records", and they changed the name in 1962 to A&M Records.
Carnival was a record label by the John Wanamaker department stores (est. 1861) which is credited as the first department store concept. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the Jazz and Big Band genres.
Later in the 1960s, there was another Carnival Records label whose main focus was rhythm and blues. This label's roster included The Manhattans and Lee Williams & The Cymbals.
See also
For more about Carnival Records, The Manhattans and Joe Evans read Follow Your Heart: Moving with the Giants of Jazz, Swing, and Rhythm and Blues by Christopher Brooks and Joe Evans.
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