Market Strategy Implementation
Marketing Strategy
We will attend trade shows and send advertisements to cleaning companies, offering them the same supplies, support, and solutions that we provide to our franchises.
Pricing Strategy
We have decided to offer prices a bit lower than the average to acquire new customers.
Sales Strategy
| Yearly | Total Sales |
| 1996 | 270,000 |
| 1997 | 410,000 |
| 1998 | 620,000 |
| Sales Forecast | |||
| Sales | 1996 | 1997 | 1998 |
| Supply Sales | $176,621 | $300,000 | $500,000 |
| Seminar Training | $2,725 | $5,000 | $10,000 |
| Video Training | $2,098 | $3,000 | $3,500 |
| Carpet Cleaning Revenue | $47,548 | $58,000 | $65,000 |
| Franchise Royalties | $23,683 | $20,000 | $20,000 |
| Misc. Income | $1,197 | $1,100 | $2,000 |
| Other | $12,672 | $15,100 | $16,600 |
| Total Sales | $266,544 | $402,200 | $617,100 |
| Cost of sales | |||
| Supply Sales | $94,290 | $140,000 | $200,000 |
| Seminar Training | $606 | $500 | $1,000 |
| Video Training | $80 | $125 | $200 |
| Carpet Cleaning Revenue | $7,344 | $8,700 | $9,750 |
| Franchise Royalties | $0 | $0 | $0 |
| Misc. Income | $0 | $0 | $0 |
| Other | $0 | $0 | $0 |
| Total Cost of Sales | $102,320 | $149,325 | $210,950 |
Financial Plan and Information
