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Cel

 
Hoover's Profile: Celsis International plc
(London:CEL)
Contact Information
Celsis International plc
1010 Cambourne Business Park, Cambourne
Cambridge CB23 6DP, United Kingdom
Tel. +44-1223-597-851
Fax +44-1223-597-985

Type: Public
On the web: http://www.celsis.com

Celsis International is all about playing it safe. Through the company's Product Group, it makes rapid diagnostic and monitoring systems used to detect and measure microbial contamination in consumer products and food. Its RapidScreen assays are used by makers of personal care goods, cosmetics, OTC drugs, and a variety of beverages. CellScan Innovate is used by dairy producers. The division, which accounts for little more than half of Celsis International's sales, counts among its customers Dow Corning and Gillette. Celsis Laboratory Group performs quality testing for the cosmetics, drug, and chemicals industries. The company was founded in 1992.

Key numbers for fiscal year ending March, 2009:
Sales: $52.1M
One year growth: (2.0%)
Net income: $6.7M
Income growth: (0.5%)

Officers:
CEO and Director: Jay LeCoque
Finance Director and Board Member: Biotechnology Research Services

Competitors:
Becton, Dickinson
Cytomyx
Genetix Group

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Wikipedia: Cel
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A cel, short for celluloid, is a transparent sheet on which objects are drawn or painted for traditional, hand-drawn animation. Celluloid was used for animation and film production up until the late 20th century, however, it burned easily and suffered from spontaneous decomposition, and was largely replaced by cellulose acetate plastics.

Contents

Technique

Painting with acrylic paint on the reverse side of an already inked cel.

Generally, the characters are drawn on cels and laid over a static background drawing. This reduces the number of times an image has to be redrawn and enables studios to split up the production process to different specialised teams. Using this assembly line way to animate has made it possible to produce films much more cost-effectively. The invention of the technique is generally attributed to Earl Hurd, who patented the process in 1914. The outline of the images are drawn on the back of the cel. The colors are also painted on the back to eliminate brushstrokes. Traditionally, the outlines were hand-inked but now they are almost exclusively xerographed on. Another important breakthrough in cel animation was the development of the Animation Photo Transfer (APT) process, first seen in The Black Cauldron, released in 1985.

With the advent of computer assisted animation production, the use of cels has been practically abandoned in major productions. Disney stopped using cels in 1990 when Computer Animation Production System (CAPS) replaced this element in the animation process.

Collector's Item

Production cels were sometimes sold after the animation process was completed. More popular shows and movies demanded higher prices for the cels, with some selling for thousands of dollars.

Some cels are not used for actual production work, but may be a "special" or "limited edition" version of the artwork, sometimes even printed ("lithographed") instead of hand-painted. These normally do not fetch as high a price as original "under-the-camera" cels, which are true collector's items. Some unique cels have fetched record prices at art auctions. For example, a large "pan" cel depicting numerous characters from the finale of Who Framed Roger Rabbit sold for $50,600 at Sotheby's in 1989, including its original background.[1]

Disney Stores sold production cels from The Little Mermaid (their last film to use cels) at prices from $2,500 to $3,500, without the original backgrounds. Lithographed "sericels" from the same film were $250, with edition sizes of 2,500–5,000 pieces.[2]

See also

References

  1. ^ "The Art of Disney and Sotheby’s, Animation Magazine, Jan. 1995; May 1995
  2. ^ Disney Store Catalog, June 1993

 
 
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