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Celebrity culture

 
US History Encyclopedia: Celebrity Culture

Celebrity Culture is an essentially modern phenomenon that emerged amid such twentieth-century trends as urbanization and the rapid development of consumer culture. It was profoundly shaped by new technologies that make easily possible the mechanical reproduction of images and the extremely quick dissemination of images and information/News through such media as radio, cinema, television, and the Internet.

Thanks to publications such as People, tabloids such as Star and The National Enquirer, and talk shows where both celebrities and supposedly ordinary people bare their lives for public consumption, there is a diminished sense of otherness in the famous. Close-up shots, tours of celebrity homes such as those originated by Edward R. Murrow's television show Person to Person, and intimate interviews such as those developed for television by Barbara Walters and by shows such as Today and 60 Minutes have changed the public's sense of scale with celebrity. Americans are invited, especially through visual media, to believe they know celebrities intimately.

Celebrity culture is a symbiotic business relationship from which performers obtain wealth, honors, and social power in exchange for selling a sense of intimacy to audiences. Enormous salaries are commonplace. Multimillion dollar contracts for athletes pale in comparison to their revenues from advertising, epitomized by basketball player Michael Jordan's promotion of footwear, soft drinks, underwear, and hamburgers. Celebrities also parade in public media events as they receive honors and awards ranging from the Cy Young Award for baseball, the Grammys for recording stars, and the Oscars for movie stars. Although it is certainly difficult to measure the social power accruing to celebrities, Beatle John Lennon's controversial assertion that "The Beatles are] more popular than Jesus," suggests something of the sort of grandiosity that celebrity culture fosters.

For the fan, celebrity culture can produce intense identification at rock concerts, athletic arenas, and other displays of the fantasy object, whether live or recorded and mechanically reproduced. Such identifications can lead to role reversals where the fan covets the wealth, honors, and supposed power of the celebrity. Mark David Chapman, who murdered John Lennon in 1980, thought he was the real Beatle and that Lennon was an imposter. In 1981, when the Secret Service interviewed John Hinckley Jr., shortly after he shot President Ronald Reagan to impress actress Jodie Foster, the object of his fantasies, he asked: " Is it on TV?" Toward the end of the twentieth century, the excesses of celebrity came into question, notably in the examples of Princess Diana possibly pursued by paparazzi to her death in a car accident, and of the notoriety surrounding President Bill Clinton's relation-ship with congressional aide, Monica Lewinsky, a notoriety that threatened to eclipse any other reason for Clinton's celebrity status.

Bibliography

Gamson, Joshua. Claims to Fame: Celebrity in Contemporary America. Berkeley: University of California Press, 1999.

Schickel, Richard. Intimate Strangers: The Culture of Celebrity. Garden City, N.Y.: Doubleday, 1985.

—Hugh English

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Wikipedia: Celebrity culture
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Some people are unknown, and others are well-known in history. A celebrity culture is the structure that influences those deemed celebrities.

Contents

Brief history of celebrity culture

Any medium can be viewed as a vehicle for creating a celebrity culture. The famous religious books of the world's faiths are replete with examples of individuals who are well known by the general public. Some of the pharaohs of ancient Egypt set in motion devices to ensure their own fame for centuries to come. Celebrity culture, once restricted to royalty and biblical/mythical figures, has pervaded many sectors of society including business, publishing, and even academia (the scilebrities). With every scientific advance names have become attached to discoveries. Especially for large contributions to humanity, the contributor is usually regarded honourably. Mass media has increased the exposure and power of celebrity. A trend has developed that celebrity carries with it increasingly more social capital than in earlier times. Each nation or cultural community (linguistic, ethnic, religious) has its own independent celebrity system, but this is becoming less the case due to globalization. (see j-pop)

Modern celebrity culture

Celebrity status is widely sought after (see reality tv). Celebrities are often displeased by their status. Paparazzi are a problem for celebrities. Another problem is celebrity marriage. There is research that suggests child celebrities have poor emotional health in adulthood, and often turn to drug abuse. Celebrity status is ranked by a "A-list" or "B-list" hierarchy.

Vehicles of celebrity culture

In the USA, Celebrity culture is created and disseminated by television talk shows such as Entertainment Tonight, where actors and music stars promote their latest films and albums, and by many celebrity magazines such as People, Us, and Style Weekly.

Complaints

A common complaint of modern celebrity culture is that the public, instead of seeking virtues or talents in celebrities, seek those who are the most willing to break ethical boundaries, or those who are most aggressive in self-promotion. In other words, infamy has replaced fame. The social role of the town drunk, the court jester, or the sexually indecent are not new, but arguably, the glorification of these individuals is.

Explanations

One possible explanation of this trend is that an artificial importance has been created in order to promote a product or a service, rather than to record a purely biographical event. As more new products are launched in a world market that is constantly expanding, the need for more celebrities has become an [industry] in itself.

Another explanation, used by Chuck Palahniuk, is that this exaggeration of modern celebrity culture is created out of a need for drama and spectacle. In the book Haunted, he describes the pattern of creating a celebrity as a god-like figure, and once this image is created, the desire to destroy it and shame the individual in the most extreme ways possible. Tabloid magazines are the prototype example of this theory.

Posthumous fame

Some creators such as poets, artists, musicians, and inventors are little-known and little-appreciated during their lives, but are feted as brilliant innovators after their deaths. In some cases, after historians uncover a creator's role in the development of some type of cultural or technical process, the contributions of these little-known individuals become more widely known. A desire to achieve this type of posthumous fame may have motivated Alan Abel, Adam Rich and Pauly Shore to stage their own deaths.

Celebrities who were far more famous after their deaths than during their lifetime include Greek philosopher Socrates; scientist Galileo Galilei; 1800s-era poet John Keats; painter Vincent van Gogh; poet and novelist Edgar Allan Poe; singer Eva Cassidy; writer Emily Dickinson; artist Edith Holden, whose 1906 diary was a best-seller when published posthumously in 1977); writer Franz Kafka; writer John Kennedy Toole (who posthumously won a Pulitzer Prize for Fiction 12 years after his death); and William Webb Ellis, the alleged inventor of Rugby football.

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