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Celebrity International Inc.

 
Hoover's Profile: Celebrity International Inc.
Contact Information
Celebrity International Inc.
100 W. 33rd St., Ste. 800
New York, NY 10001-2909
NY Tel. 212-279-1616
Fax 212-868-3995

Type: Private
On the web: http://www.vitaminsbaby.com
Employees: 800

Celebrity International keeps kids from running around in their birthday suits. The children's apparel manufacturer operates through three main divisions: Celebrity, Lovespun (private label), and Vitamins Playwear. The company makes and markets bath, play, sleep, and swimwear, as well as bodysuits and sweaters, under licensed and proprietary brands, such as Vitamins Baby, Vitamins Kids, Sahara Club, Beatrix Potter, and Barney for Baby. Celebrity International's apparel offerings are sold through upscale retailers, including Nordstrom, Lord & Taylor, Bloomingdale's, and Gottschalks, as well as online. Morris Matalon founded the company in 1965, and it continues to be a family-owned and -managed business.

Key numbers for fiscal year ending December, 2008:
Sales: $109.7M

Officers:
President and CEO: Children's Clothing

Competitors:
Carter's
Gerber Childrenswear
OshKosh B'Gosh

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