Charmin (pronounced /ˈʃɑrmɨn/) is a brand-name of toilet paper.
The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950 Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Procter & Gamble (P&G) acquired Charmin Paper Company in 1957.
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Advertising
Older American advertisements featured actor Dick Wilson, who played the fictional grocer Mr. George Whipple who told customers, "Please don't squeeze the Charmin!" in more than 500 commercials between 1964 and 1985.[1]
The 'Charmin Bear' was introduced in 2000, reviving the White Cloud bears from an advertising model abandoned when White Cloud toilet paper line was re-branded 'Charmin Ultra' in 1993.[2] The new animated advertising campaign was called "Call of Nature." This coincided with the launch of Charmin in Canada. The Charmin bear is now mascot for Charmin Ultra Strong & Charmin Ultra Soft.
Slogans
- Don't Squeeze the Charmin (1960s)
- Once it's gotcha, it's gotcha! (1980s)
- Ch-ch Choose Charmin. (1993-1997)
- Best for "Bear" Bottoms. (1997-1999)
- Cha-cha-cha Charmin. (1999-2007)
Environmental impact
In February 2009[3], Greenpeace advised consumers to "avoid" Charmin toilet paper because of its adverse environmental impact.[4]
External links
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References
- ^ [1]Associated Press report, November 19, 2007 ("Wilson appeared in over 500 commercials for Charmin between 1964 and 1985"), accessed same day
- ^ [2]Media Business Advertising May 6, 1993 (P.& G. Sacrifices White Cloud in Battle of Brands)
- ^ http://www.environmentalleader.com/2009/02/25/greenpeace-releases-latest-recycled-tissue-and-toilet-paper-guide/
- ^ http://www.greenpeace.org/usa/assets/binaries/tissue-guide-view-at-a-glance
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